The workshop brought together professionals, entrepreneurs, marketers, and decision-makers involved in digital strategy formulation and implementation. It is suitable for individuals and organizations across various industries, including but not limited to technology, e-commerce, marketing, finance, and consulting. Experts from HKU Business School - The University of Hong Kong, and leading Vietnamese companies shared their expertise in digital marketing, data analytics, and e-commerce strategies.

This was an opportunity for attendees to:

• Explore the role of data in shaping digital strategies: The workshop aimed to help participants understand how data can be used to inform and optimize digital strategies, including customer acquisition, user experience, product development, and marketing campaigns.
• Learn from global tech giants: The workshop sought to analyze case studies and best practices from leading tech companies known for their data-driven approaches. Participants would gain insights into the strategies, tools, and techniques used by these companies to succeed in the digital landscape.
• Develop practical skills for data analysis and interpretation: Through hands-on exercises and interactive sessions, the workshop intended to enhance participants' ability to analyze and interpret data. It will provide practical guidance on data collection, analysis methods, visualization, and deriving actionable insights.
• Foster knowledge sharing and networking: The workshop aimed to create a collaborative environment where participants can share their experiences, challenges, and solutions related to data-informed digital strategies. It provided networking opportunities to connect with like-minded professionals and build valuable relationships.
  

Attendees expressed their enthusiasm for the content-rich sessions and requested more time for discussions and Q&A. The overwhelming response and positive feedback also prompted requests for a larger venue for future workshops.

2. Vietnam Immersion Trip 2023

From June 26 to June 30, we welcomed 17 former and current Master’s students of HKU Business School from 5 countries and territories on an one-of-a-kind Vietnam Immersion Trip 2023, which provided them with an unique and immersive experience of Vietnamese culture, history, and community engagement. This trip was more than just a sightseeing journey. Together, we embarked on visits to successful domestic and foreign companies, fostering networking opportunities and witnessing the innovative work happening in the region. The Vietnam Immersion Trip 2023 was a resounding success, leaving attendees with a transformed perspective. We are proud to have facilitated an experience that bridged the gap between different cultures and connected Vietnam with Hong Kong and the world, as our slogan “Connecting Vietnam” suggests. That’s a wrap for June. What is waiting for us in the future? Stay tuned to see!